As part of a wider collaboration and continuation of the successful Wanderlust Thessaloniki campaign, the Thessaloniki Tourism Organisation and Marketing Greece created a new promotional campaign for the city.
Thessaloniki Tourism Organisation and Marketing Greece, making focused efforts to present Thessaloniki as a destination and the experiences promised, developed five social media videos portraying and promoting trademark features of Greece’s second largest city, in the north.
Utilising the potential of new marketing techniques and the digital environment, the two agencies presented five different themes concerning Thessaloniki through the Discovergreece.com platform and its social media networks, including paid advertising.
The video content focused on the city’s museums, experience highlights for visitors, Thessaloniki’s particular big-city atmosphere, renowned sweets and the Ano Poli (Upper Town) district.
The content’s projection through Marketing Greece’s online travel platform, the company’s primary medium for its campaigns, took place over a three-month period, the objective being to lift tourism activity in the city during the summer.
The Discovergreece.com social media share travel ideas, destination tips as well as unique and immersive experiences with 1.5 million followers, influencing and inspiring prospective travels.
The Thessaloniki campaign was projected in eight languages, registering social media reach in excess of 1.5 million and over 570,000 projections through this promotional campaign, which took its cue from international trends in destination marketing to deliver original, modern and high-quality content.
