For a second consecutive year, EOT, the Greek National Tourism Organisation, and Mastercard have joined forces for a new and united promotional campaign whose primary aim is to highlight Greece as a leading destination and ideal holiday choice.
The campaign, planned to run for four months, will focus on the German, French and UK markets.
A specially designed website, https://visitgreekdestinations.com/, this campaign’s main medium, will offer site visitors who are Mastercard® holders a range of exclusive accommodation, transportation and travel experience choices, plus perks.
For this effort, Mastercard utilised existing collaborations, for the European market, with global giants such as booking.com and rentalcars.com, while, on a local level, the company established a series of partnerships with leading Greek companies, among them Aegean Airlines, Seajets, Aegean Speed Lines, AVIS, Aldemar Resorts, Grecotel and Atlantica Hotels and Resorts.
At the same time, Mastercard has formed collaborations with various well-known Greek companies, brands and organisations, such as Apivita, Ergon Foods, the B & E Goulandris Foundation in Athens, the Museum of Contemporary Art on Andros, Trekking Hellas, and Be a Greek Travel Experiences, providing exclusive purchase and travel experience offers for tourists visiting Greece. High-standard services, an extended network presence throughout Greece, as well as a modern digital presence were the criteria used by officials in their selection of associates for the joint EOT-Mastercard campaign.
Website visitors are also given direct access to a Mastercard platform, “Priceless Cities”, through which they can select from a series of priceless experiences made available to Mastercard holders, specially designed to further strengthen the association between visitors and Greece.
A series of Mastercard tools were applied to enable the promotional campaign to focus, with accuracy, on selected markets. These tools, involving analysis and processing of data, offer a wide range of valuable information concerning travel habits and interests of the campaign’s target groups. All material used for the campaign, plus the website itself, is presented in the English, French and German languages. The campaign employs all modern digital tools to promote travel experiences and tourism activities through selected channels such as Display, Google search, Native ads and social networks.
Mr. Dimitris Fragakis, Secretary General at EOT, commented: «Collaboration with the private sector for the promotion of Greece abroad is our main priority at the Greek National Tourism Organisation. For this purpose, we are continuing, for a second consecutive year, our collaboration with Mastercard, a company with which we have developed a strategic partnership to benefit Greek tourism. We have joined forces, amidst exceptionally crucial conditions, with the aim of attracting increased and better-quality tourism, extending the tourism season, promoting authentic experiences around the country, and projecting significant destinations. By utilising modern and innovative tools and expanding our network of collaborations with Greek enterprises, we are reinforcing our tourism product in a year during which tourism represents a key aspect in the effort being made for Greece’s economic recovery».
Mrs. Aspa Palimeri, Mastercard Country Manager for Greece, Cyprus and Malta, declared: «Support for Greek tourism continues to represent a strategic priority for us. We are working on this with consistency. We are proud about the ongoing development of our collaboration with EOT, through even more dynamic initiatives aiming to significantly upgrade the country’s tourism product. As part of this effort, we established a series of partnerships and synergies that will provide more added value to the experiences of visitors, further reinforcing the aim of our joint campaign».
