Michalis Paredrakos is preparing to speak at Greece Talks, the inaugural conference by Proto Thema’s Travel.gr portal focused exclusively on Greece and Tourism. The highly anticipated event is taking place on November 16 at the SNFCC Lighthouse. Days before his appearance at the conference, Paredrakos discusses his upcoming participation and reveals that he will be unveiling a special surprise.
The leading communication and brand strategist tells Travel.gr that Choose Strategic Communications Partner will be presenting a major study conducted in Greece’s main tourist markets. The research delves into the vital role and endless possibilities that Artificial Intelligence (AI) can offer in tourism, while Paredrakos will also propose strategies for harnessing AI within the Greek tourism industry.
“The said strategies are designed to efficiently promote the country’s numerous unique destinations, tap into new markets, differentiate, enhance the allure of the Greek tourism product, and, of course, improve visitors’ experiences,” he says. “They aren’t just ideas; they’ve already been transformed into practical applications developed by Choose’s specialised team in AI, leveraging their extensive experience in promoting regions and destinations across Greece. Stay tuned!” he concludes.
Paredrakos has worked with leading companies in the field, including Ogilvy, Soho Square, Ambition DDB, MCCANN, Button, Trabaho, K2design, FAZE, ISOBAR, Mullen Lowe, Avakon+, JNL, MNM design, Ogilvy Albania, and Hill+Knowlton Strategies. He has crafted strategies for numerous global and local brands, such as Cosmote – OTE, IKEA, Coca Cola Hellas 3E, DEI, Sarantis Group, Rolco, Elpedison, Pricefox, MyZen Groupama, Interamerican, and others. In 2014, “The Planning Salon” listed him among the world’s top 50 Strategic Planners, and he also teaches Strategic Communication at the ECI – European Communication Institute.
