Virtual and augmented reality technologies are creating new challenges for showcasing the tourism, history, and culture of municipalities throughout the country.
By utilizing the right tools, municipalities can reach a broader, more dynamic audience with higher expectations while tapping into communication and promotional channels that cater to millions of visitors.
The Municipality of Mykonos aims to capitalize on this opportunity by submitting a funding proposal for the implementation of the “Virtual and Augmented Reality Applications for the Promotion of Mykonos’ Cultural and Tourism Assets” program.
The program of 3 apps to promote ‘Mykonos-Delos’ cultural-tourism assets
The project involves the design, development, and distribution of virtual and augmented reality applications aimed at promoting the cultural and tourism assets of Mykonos and Delos.
Specifically, the project will develop three applications.
The first augmented reality app, Mykonos AR Augmented Reality, combines real and virtual tours of selected island locations (Cycladic houses with architectural and folklore interest, Kato Myloi, etc.), allowing visitors to enjoy an enhanced guided experience without a tour guide’s assistance.
The second augmented reality app, Mykonos Giants Hunt, includes a digital augmented reality game based on the ancient Greek myth of Hercules exterminating the last of the Titans on Mykonos. Visitors can download the app on their smartphones and step into Hercules’ shoes to hunt and eliminate the giants on the island.
The third application is a 3D game called Gaming Delos: The Myths, inspired by mythological stories linked to the archaeological findings displayed at the Archaeological Museum of Delos. The game aims to discover significant archaeological findings (e.g., Temple of Apollo, the colossal lions from the Delos Lion Terrace, the marble statue of Artemis, etc.).
The implementation of the project involves the Ephorate of Antiquities of the Cyclades for the drafting of texts for the monuments, archaeological sites, and museums under its jurisdiction, as well as the control of the necessary written, printed, audiovisual, and digital material.
According to the Municipality, the program will offer new e-services and e-content that can be used on both personal computers and tablets or smartphones. It is also expected to increase Mykonos and Delos‘ visitation by attracting younger tourists.
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